Testing 1-2, testing …

This site and portfolio are very recent ventures of mine, clearly. Apologies for the constant WIP nature. I'll get there eventually.

Any quiet time is spent looking and re-looking at the content I am posting, trying to make certain it is my best available work and shows versatility and range. I'm also teaching myself as many methods as possible to create content that can showcase my work. Attempting videos, animations, and various editing effects to keep interest without the vessel detracting from its conveyance.

I am all but totally self-taught. I've gleaned things from peers and mentors, and did attend a 1-day seminar many years ago. Aside from these caveats, anything I can do is from figuring out before or after giant mistakes how to do so. These mistakes have cost me hundreds of hours and provided priceless tutelage. Fail fast and fail forward.

I've utilized "Still working on that first Swoosh" as a mantra for many years. I'll explain where that came from and what it means in a future post. Spoiler alert.

But I think "Shortening the Curve" might supplant that. It's amorphous, but poignant. I'm trying to shorten the learning curve in my personal and professional life, always. I can sell my knowledge and experience in sales, marketing, design, branding, publishing, et al to offer the same education to clients. They can go from knowing very little about the industry I am unequivocally dedicated to (and appearing so) to talking and looking like savvy experts. If you educate, you don't need to sell. This goes hand-in-hand with something I learned from Dr. Ballard very recently: Know. Like. Trust.

Enjoy your day.

-A